JAYA BUCKNOR-DICKSON



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THE TASTEMAKER SESSIONS














For The Tastemaker Sessions concept, I created a speculative creative studio, 6.SGNL, to design a campaign, across social media and web, in collaboration with Dazed Studio and Bratz, built around educating Gen Z on taste-making through a virtual masterclass series. I created Nadia Lee Cohen's virtual world using 3D software, and experimented with 3D AI tools generate her limited edition Bratz doll character.


CLARKS X ANANSI SPIDER CONCEPT



This project was inspired by Anansi and the Pot of Wisdom, a Jamaican folklore story rooted in my own Caribbean heritage. In the story, Anansi tries to collect all the world’s wisdom in a pot. He climbs a tree, drops it, and wisdom spreads everywhere. The idea is that wisdom was never meant to be contained, it was meant to be shared. I connected this to Clarks, a brand that has travelled through Jamaican culture for generations, becoming a cultural staple rather than just a shoe. I designed the net of the shoebox, to be a metaphor for the pot. The shattering lid and light bursting through represents wisdom being released. The copy on the box and campaign directly references this.  




  
Out of Home Advertising — Landscape billboard and three panel billboard campaign 




Shoebox Packaging:  Clarks Wallabee redesigned shoebox net
Social Media: Instagram posts derived from elements of the shoebox design


HECTOR MACLEAN LONDON




Autumn/Winter 26 “Escape”


I completed a Graphic Design internship at Hector Maclean, where I worked on the visual build-up for the Autumn/Winter 26 show at London Fashion Week. Inspired by WWII propaganda posters, I created a bold typographic direction that reflected the collection’s narrative of survival and escape, translating the concept into a modern graphic language across print and digital formats.







I designed the promotional posters and event invitations for the show, building a strong typographic hierarchy and graphic beam motif inspired by propaganda-style layouts. The same visual direction was applied across the pre-invite and after-party collateral.






SOCIAL MEDIA






The poster system was adapted into Instagram Story formats to support the digital show build-up. Layouts were adjusted for vertical viewing while maintaining the same bold visual identity.





BACK TO THE FEATURE














I developed Back to the Feature, a brand identity to respond to a brief and the need to revive youth cinema culture in Birmingham, as well as a campaign and ticket concept for throwback screenings that give young cinephiles a space to meet, watch, and talk film. I designed a set of genre posters to advertise the month-long programme, using AI for early visual exploration, then refining and recolouring everything manually in Illustrator to match the final CMY-led brand system,  reflecting traditional film processes.



Experiential Narratives




For this brief I was asked to create a hybrid experience for a chosen partner, and in response, I developed a retro-inspired website concept for The FACE that celebrates its 45th anniversary through a series of sober social events, blending digital design, brand storytelling and audience insight. (I do not own any of the images)


Creative Contexts
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For this brief, I worked on a group campaign for a chosen brand, and individually created a zine, showcasing my skills in branding, design, and campaign development.  
(I do not own any of the zine photographs)





LETS GET UGLY







I created engaging Instagram Stories, edited short-form videos, and contributed content ideas during my internship at the podcast, Let’s Get Ugly; showcasing my skills in visual storytelling, social strategy, and creative thinking. (I do not own any of the images)





Dopplehanger











For my final major project in college, I created Dopplehanger, a sustainable packaging brand and wardrobe assistant. This included designing and prototyping a website and mobile app, as well as developing the advertising, creating packaging and branding. Showcasing my skills in UX/UI design, branding, sustainability and packaging design.








     
Branding





For this brief I created branding, and flavor concepts for two chili sauces, giving each its own unique style. For That’s Hot, I combined hand drawn and digital graphics. For Venus, I manually manipulated the font to create a custom typographic style that reflects its distinct character.



Callaloo Hair





I created branding and packaging concepts for a hair brand called Callaloo Hair, designing a unique and visually engaging identity.



PHOTOGRAPHY







 Jaya Bucknor-Dickson |  Art DIRECTION  |  GRAPHIC DESIGN

 jayabd@icloud.com
 Jaya Bucknor-Dickson
 sl4ya_studio




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